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środa, lipca 13, 2005

PolBloglet: Neo 'Matka Polka' -- Nurse as Mother Nature in Poland

PolBloglet: Neo 'Matka Polka' -- Nurse as Mother Nature in Poland

News Poland

Another PolBloglet

Following up on the Polish Plumber campaign, Poland's Tourist Board decided to promote the country's natural beauty by using a Polish nurse as an icon. The stereotypical connection between women and nature continues in this Polish ad. On one hand, it's 100% fact that Poland has beautiful natural scenery (from the beaches in the north, to the outstanding lake district in the middle, and the mountains in the south) and many potential tourists should seriously consider including Poland on their summer holiday itineraries. But on the other hand, the connection the ad makes between women, nature, and their traditional, and professional roles as caregivers does nothing to improve the image of Polish women. These images are trading on stereotypes that further reinforce the already anachronistic picture of Polish society held by many in the West, just in order to profit from tourism. Does the end justify the means?

I wonder what Polish nurses think about this? Especially since the reality behind the image of Polish healthcare is a tad different. And another question, are Polish nurses up to EU standards?

I'm awaiting you

Source: Radio Polonia

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